Grab a Slice of Pie

Jus-Rol’s British Pie Week Rolls into Town

The annual celebration of the nation’s pie-making skills is just weeks away – and Jus-Rol Professional™ is giving away five cases of its Pastry Lids, perfect for topping off the most popular pie fillings, to encourage caterers to gear up and maximise the sales impact of the culinary challenge. 

Jus-Rol’s British Pie Week, which runs from 5th-11th March, is a one-off opportunity for caterers to demonstrate their skills and recipe innovation whilst profiting from one of Britain’s most loved pastry dishes.

It is the fifth year of the cooking extravaganza, which is the climax of the winter-long pie season, and will provide a platform for caterers across a range of outlets to celebrate the classic British dish in style.

John McKears, Foodservice Sales Manager from Jus-Rol, said: “British Pie Week is a key business opportunity in the food and drink calendar, and a chance for caterers to celebrate and profit from the enduring appeal of pies. British cuisine and pies have never been more fashionable and offer real sales potential for the industry. We hope this year even more caterers will get involved, which why we are giving them a helping hand with our Pastry Shapes giveaway.

Getting Involved

Jus-Rol’s dedicated website – – is packed full of tried and tested recipes and advice and caterers can download posters to promote their pies, as well as claim a free pos pie kit which includes tent cards and limited-edition British Pie Week bunting.^

Win Jus-Rol Pastry!

The pie’s versatility, excellent gross profit and ease of baking makes it a must have on menus. To make British Pie Week even easier Jus-Rol’s celebrated Puff and Shortcrust Pastry is available in pre-cut ovals and rounds – ideal for crowning your perfect pies.

The shapes reduce costly wastage, defrosting in just a few moments and guarantee a great tasting result every time. With minimum effort and preparation times, getting involved with British Pie Week is as easy as pie!

To be in with a chance of claiming your Jus-Rol Pastry Shapes, simply send your name, address and your preferred pastry format (puff or shortcrust) to, the competition closes on 20th Feb 2012. Bona fide UK caterers only.

^Limited availability

For more information on Jus-Rol Professional call 0800 626 893 or visit

Press Office Contact Details:

Gemma Buckley-Roberts
Jellybean Creative Solutions, 4 Bridge Street, Leatherhead, Surrey KT22 8BZ
Tel: 01372 227 956     Fax: 01372 383 359