Our Story

With over 60 years of baking know-how, we're passionate about delivering the best pastry products for you. Over the years we have been on the lookout for great new pastry ideas and continue to be committed to inspiring you with tasty recipes. Follow our story below and see why we always deliver 'Pastry to be Proud of'.

1954
1954

Tom the Baker

Tom Forsyth's family were Bakers since the 1930's, but it wasn't until the 1950's that Tom had the brainwave of selling ready to roll pastry to busy housewives. In 1954 he founded the Jus-Rol™ company.

The inspiration for the name itself came from the ladies, who worked in the bakery, who said when asked what they did with the pastry cuttings "we just roll it out..!"

1954

Tom the Baker

Tom Forsyth's family were Bakers since the 1930's, but it wasn't until the 1950's that Tom had the brainwave of selling ready to roll pastry to busy housewives. In 1954 he founded the Jus-Rol™ company.

The inspiration for the name itself came from the ladies, who worked in the bakery, who said when asked what they did with the pastry cuttings "we just roll it out..!"

1954
1958

Berwick-upon-Tweed

The business grew rapidly and so bigger premises were a necessity. In 1958 Tom decided to move the company to Berwick-upon-Tweed, where it soon became the town’s biggest employer and still is to this day.

1958
1958

Berwick-upon-Tweed

The business grew rapidly and so bigger premises were a necessity. In 1958 Tom decided to move the company to Berwick-upon-Tweed, where it soon became the town’s biggest employer and still is to this day.

1958
1960
1960

Cutting Edge Products

The 1960's was an exciting decade for Jus-Rol™ with a continuous stream of product innovations. Starting with the launch of Potato Croquettes, followed by Vol-au-Vents and then Sausage Rolls, all of which were a resounding success.

The company started exporting overseas to Canada and the Middle East and Britain's entry into the Common Market opened up a range of new opportunities with Jus-Rol™ even exporting pizza dough to Italy!

In 1960 Jus-Rol™ aired their first TV advert – a 90 second slot where their very own Jim Patterson extolled the virtues of the pastry.

1960

Cutting Edge Products

The 1960's was an exciting decade for Jus-Rol™ with a continuous stream of product innovations. Starting with the launch of Potato Croquettes, followed by Vol-au-Vents and then Sausage Rolls, all of which were a resounding success.

The company started exporting overseas to Canada and the Middle East and Britain's entry into the Common Market opened up a range of new opportunities with Jus-Rol™ even exporting pizza dough to Italy!

In 1960 Jus-Rol™ aired their first TV advert – a 90 second slot where their very own Jim Patterson extolled the virtues of the pastry.

1960
1990

'Easy Innovation'

During the 1990's Jus-Rol™ had the bright idea of producing ready-rolled sheets, making it even easier to cook with pastry.

They further expanded their range of cutting edge pastry products by installing a line to produce filo pastry.

The Forsyth family eventually sold Jus-Rol™ to the Grand Metropolitan Group in the late 1990’s, but the company retained its strong family ethos and to this day it has not lost its entrepreneurial spirit.

1990
1990

'Easy Innovation'

During the 1990's Jus-Rol™ had the bright idea of producing ready-rolled sheets, making it even easier to cook with pastry.

They further expanded their range of cutting edge pastry products by installing a line to produce filo pastry.

The Forsyth family eventually sold Jus-Rol™ to the Grand Metropolitan Group in the late 1990’s, but the company retained its strong family ethos and to this day it has not lost its entrepreneurial spirit.

1990
2001
2001

General Mills Family

In 2001 Grand Metropolitan (who had changed its name to Diageo), sold Pillsbury and Jus-Rol™ to General Mills who still owns them today.

Despite being bought by an international company, Jus-Rol™ continued to improve its strong ties with the local community by supporting local charities and helping to fund community projects.

To this day, Jus-Rol™ is actively involved with the Berwick community and that of the surrounding area.

2001

General Mills Family

In 2001 Grand Metropolitan (who had changed its name to Diageo), sold Pillsbury and Jus-Rol™ to General Mills who still owns them today.

Despite being bought by an international company, Jus-Rol™ continued to improve its strong ties with the local community by supporting local charities and helping to fund community projects.

To this day, Jus-Rol™ is actively involved with the Berwick community and that of the surrounding area.

2001
2009

In 2009 a new Jus-Rol™ TV campaign was aired, starring 'Jus-Rol Janet' and was a resounding success. Janet went on to feature on packs for several years.

The nationwide British Pie Week was launched with great success.

2009
2009

In 2009 a new Jus-Rol™ TV campaign was aired, starring 'Jus-Rol Janet' and was a resounding success. Janet went on to feature on packs for several years.

The nationwide British Pie Week was launched with great success.

2009
2012
2012

Jus-Rol™ launched the innovative Bake-it-Fresh range, including croissants, pain-au-chocolat and pizza bases with the aim of making more complex baking accessible at home.

2012

Jus-Rol™ launched the innovative Bake-it-Fresh range, including croissants, pain-au-chocolat and pizza bases with the aim of making more complex baking accessible at home.

2012
2013

The Berwick Factory won at the 2013 Best Factory Awards, celebrating manufacturing excellence in the UK.

2013
2013

The Berwick Factory won at the 2013 Best Factory Awards, celebrating manufacturing excellence in the UK.

2013
2014
2014

To celebrate the 60th anniversary, Jus-Rol™ launched a new advertising campaign 'Rule Breakers', inspiring pastry lovers across the UK to create simple but delicious midweek meals.

Baking parchment was introduced across all Jus-Rol™ pastry sheets ranges to optimise convenience for consumers.

Two delicious new products were launched to the Bake-it-Fresh range, Apple Danish and Cinnamon Swirls.

2014

To celebrate the 60th anniversary, Jus-Rol™ launched a new advertising campaign 'Rule Breakers', inspiring pastry lovers across the UK to create simple but delicious midweek meals.

Baking parchment was introduced across all Jus-Rol™ pastry sheets ranges to optimise convenience for consumers.

Two delicious new products were launched to the Bake-it-Fresh range, Apple Danish and Cinnamon Swirls.

2014