Cutting Edge Products
The 1960's was an exciting decade for Jus-Rol™ with a continuous stream of product innovations. Starting with the launch of Potato Croquettes, followed by Vol-au-Vents and then Sausage Rolls, all of which were a resounding success.
The company started exporting overseas to Canada and the Middle East and Britain's entry into the Common Market opened up a range of new opportunities with Jus-Rol™ even exporting pizza dough to Italy!
In 1960 Jus-Rol™ aired their first TV advert – a 90 second slot where their very own Jim Patterson extolled the virtues of the pastry.