1954
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Sign UpFrom family bakery to “just roll” idea
Founded by Tom Forsyth who came from a family of bakers and spotted a need for time-saving pastry for busy home cooks. Tom set out to convert a small bakery factory, supplying local grocers across the UK with ready-to-roll puff pastry.
Jus-Rol Boomed
Following 3 successful years, Jus-Rol expanded to supply national grocers across the UK and continued to grow in popularity with shoppers.
Making Baking Easier (and more exciting)
Jus-Rol continued to go from strength-to-strength and introduced new products to meet the growing needs of shoppers in the 60’s, including: Vol Au Vents, Apple Strudels, Sausage Rolls, Yorkshire Puddings, and Potato Croquettes.
Baking convenience
Jus-Rol brought convenience baking into UK homes with ready-to-roll pastry, building awareness through early TV advertising and international growth. Continued innovation, including ready-rolled sheets and filo, cemented its role as an easy way to create impressive dishes at home.
Modernising the brand
Jus-Rol cemented memorable campaigns like “Jus-Rol Janet” kept the brand culturally relevant and built stronger links with occasions like British Pie Week and everyday cooking.
Ready-to-bake breakthrough
Jus-Rol launched croissants, pain au chocolat, and pizza bases, evolving from a simple pastry brand into one offering complete, ready-to-bake home baking experiences.
Jus-Rol Today
Today, Jus-Rol is a leading UK home baking brand, offering ready-to-roll pastries, croissants, pain au chocolat, and pizza bases. Focused on easy, high-quality baking at home, it supplies major retailers and remains a staple in chilled and frozen supermarket aisles for everyday meals and special baking occasions.
We bring the dough, but the secret ingredient is you! Follow our community’s most-loved recipes and creations at @jus_rol
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At Jusrol, we believe cooking and baking should be fun, not perfect. Our mission is to help you bring creativity, flavour, and a little magic to every meal. Forget stress, savor the process, and enjoy the delicious results you don’t need perfection to make something wonderful.
From simple wins to next-level creations, we offer confidence and inspiration so that you can experiment, enjoy , and savour golden moments of delicious fun.
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Chilled Filo Pastry Sheets
Jus-Rol’s ready rolled Filo Pastry Sheets are ideal for creating delicious dinners and indulging desserts without the hassle of making your …
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Frozen Puff Pastry Block
Puff pastry is time consuming and complicated to make from scratch, so why not let Jus-Rol do the hard work for you? The Jus-Rol puff Pastry…
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Frozen Puff Pastry Sheets
Jus-Rol’s ready rolled Puff Pastry Sheets are perfect for tasty dinners and desserts. No need for a rolling pin as this sheet is ready to us…
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Frozen Vol-au-Vents
Jus-Rol’s Vol-au-Vents are a party classic! Bring this retro treat up to date by filling it with Goat’s Cheese and Roasted Tomato or Smoked …
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Chilled Shortcrust Pastry Sheet
Easy to use ready rolled Jus-Rol Shortcrust Pastry Sheets are great for topping, wrapping or filling with your favourite ingredients. No nee…
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Sourdough Pizza Kit
Jus-Rol Pizza Dough with Sourdough is the perfect at-home creation to elevate any pizza occasion. Simply stretch out the dough ball to your …
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Cinnamon Swirls
Jus-Rol’s ready to bake Cinnamon Swirls are a perfectly easy way to bake your family a tasty morning treat at home. Just shape, bake and enj…
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Chilled Shortcrust Pastry Block
Jus-Rol’s Shortcrust Pastry Block delivers consistent results and is great for topping, wrapping or filling with your favourite ingredients.…
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Chilled Puff Pastry Sheets
Jus-Rol’s ready rolled Puff Pastry Sheet is perfect for tasty dinners and desserts. No need for a rolling pin as this sheet is ready to use …
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Chilled All Butter Puff Pastry Sheet
Jus-Rol’s luxurious ready rolled All Butter Puff Pastry Sheet has a superior flavour and texture and melt-in-the-mouth buttery taste. No nee…
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Croissants
Jus-Rol’s ready to bake Croissants are deliciously moreish with a wonderfully light and flaky texture. Just shape, bake and enjoy warm from …
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Chilled Gluten Free Puff Pastry Sheet
Jus-Rol’s ready rolled Gluten Free Puff Pastry Sheet is perfect for tasty dinners and desserts. No need for a rolling pin as this sheet is r…
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Pain Au Chocolats
Jus-Rol’s ready to bake Pains au Chocolat are an easy way to freshly make a classic French patisserie treat at home. Just shape, bake and en…
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Chilled Puff Pastry Block
Puff pastry is time consuming and complicated to make from scratch, so why not let Jus-Rol do the hard work for you? The Jus-Rol Puff Pastry…
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Frozen Shortcrust Pastry Block
Jus-Rol’s Shortcrust Pastry Block delivers consistent results and is great for topping, wrapping or filling with your favourite ingredients.…
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Frozen Shortcrust Pastry Sheet
Easy to use ready rolled Jus-Rol Shortcrust Pastry Sheets are great for topping, wrapping or filling with your favourite ingredients. No nee…
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Frozen Filo Pastry Sheets
Jus-Rol’s ready rolled Filo Pastry Sheets are ideal for creating delicious dinners and indulging desserts without the hassle of making your …
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"Unlike other puff pastries (usually store branded ones), this pastry does not leave a bad sticky feeling on the palate. I stopped trying cheaper ones ages ago."
Tesco Customer - Verified Buyer
"Consistently Good - Excellent quality and a real time saver. Just Roll Puff Pastry puts the pleasure back into pattisiere baking."
Waitrose Customer - Verified Buyer
"Nothing better than ready made pastry for ease especially when you’re guaranteed perfect quality & taste, always use for pies, quiches any savoury bakes….thoroughly recommend"
Sainsbury's - TalulaBroadbeam
"Easy to make. Taste great!"
Asda - Verified Buyer
"Excellent quality - made delicious spanikopita and there was exactly the right amount in the packet, so no waste."
Sainsbury's - Emb252
"Big fan of Jus-rol. Me and my young daughter love making the sausage and bean melts every once in a while with this pastry! It's so quick and easy to use. Used it to make a chicken and leek pie also. So many possibilities."
Tesco Customer - Verified Buyer
"Awesomely fabulous. Bakes perfectly every time. Quick and fuss free"
Morrisons - Mobydoggy
"I used to buy shop branded pastry but tried jul roll when on offer, there really is a difference in the quality and taste worth paying the extra if you don’t make your own pastry."
Waitrose Customer - Verified Buyer
"A very good time saver that's well priced. Easy to use cooks and tastes nice."
Morrisons - Alec James
"This product is really convenient as it is pre-rolled it saves so much time on prep and is definitely worth the money."
Morrisons - rooo99
"I have tried other brands but they dont come close to Jus-Rol. Its more flaky, its lighter and less greasy. IMO its tye only brand to make my homemade sausage rolls and mince pies."
Tesco Customer - Verified Buyer